Monthly Archives: May 2016

LA – Color Theory, Part 1 (week 6)

First Learning Assignment for this week was to describe in my own words these colour systems: RGB: Comes from the colors red (R), green (G) and blue (B). This color system is used for web and digital media. It’s an additive color … Continue reading

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MA – 02 Logo / different versions

I started with the high heels but it just didn’t seem to go anywhere. It was too different to be aside of the name and I didn’t want the name to be under the shoe either. So I looked my … Continue reading

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MA – 02 Sketches and excercises for the logo

I really liked the idea of high heels and women in their 30s. It represented the freedom, independence, chic, elegant, luxury etc. So I worked with it quite a while but it just didn’t work out. I gane more knowledge … Continue reading

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MA – 02 Moodboards and typeface

For the Mandatory Assignment 02 we got to design a logo for a new chocolate brand “Crave” entering the market. I chose my target group to be “women in their 30s”. After researching the history of the chocolate, the market … Continue reading

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Working with the assignments

The inspiration can hit anywhere. It was a good tip to carry a notebook everywhere so that you don’t have to write to the corner of the tax paper. I also have little helpers sometimes.  

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La – Expressing Meaning

  In this Learning activity we were supposed to choose two words from the giving list. I chose Compression and Addition. Secondly we had to create our own word which would have a meaning only I would know. My own … Continue reading

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MA – 02 Target group

  In this Mandatory Assignment 02 we are designing a logo for a chocolate brand called Crave. There was two target groups to choose from and I chose Women in their 30s. After doing a reasearch of the history of the … Continue reading

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MA -02 Market competitors

  Research – Who are the main market competitors and how is their design? For the Mandatory Assignment -02 we need to create a logo for a new chocolate brand named Crave as well as do a research about the … Continue reading

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The history of Chocolate

The history of chocolate The Mayan people were growing cocoa seeds in Masoamerica, to which the cocoa tree is native. They learned that beans inside the cocoa pods can be harvested and made into a liquid. Evidence suggests that it … Continue reading

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LA – Understanding Ideals

    Visit a popular store. The brand should be well-known and you must visit a shop where their products are being displayed or distributed. Before going to the shop, determine the following about their brand identity and, once at … Continue reading

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