LA – Market Your Website (week 25)

This week we have learned what needs to be taking under consideration when deciding the width of our website. After getting the website to work nicely on all the devices, screens and browsers, it’s time to think how to get the visitors to the website and make the market plan. After having the relevant, information-rich content for the web-side, pictures named accurately and the webpages named to describe the content of the page, we’ll start thinking of other actions to get the visitors in the our website.

This weeks learning activity was about marketing our website with two different budgets – 1800 USD and 3600 USD. After the research and according to my knowledge it’s much more cheaper to market online than in print media (An ad in leasing newspaper in Finland, Helsingin Sanomat would be from 3400USD to 50000 USD). My target group is also all over the world so online marketing would be much more effective.

To advertise in Bing and Yahoo it would be 1 USD per click. You’re able to make your own campaign plan online and set the daily cost. Maybe do it so that when it’s combined with other marketings acts the daily limit can be higher for that week and follow the clicks to change the plan and it’s possible to do at any time. I’m assuming Google has about the same rate and it’s possible even transform campaigns from google to Bing/Yahoo. I’m not just now able to click in to Google because of the country restrictions and that I do have to take under consider when choosing where to advertise. All the webpages are not opening in China and I do want people to be able to see the ad in China as well. The cross screen online magazine front pages or even the travel pages the advertisements are very expensive as well. The opening page ad in the biggest newspaper in Finland would be 14500 USD for one week.

The purpose was to create the market plan for the travel website we designed earlier. While my travel website was about Shenzhen, I would concentrate to market it in the hotel booking sites, travel webpages, WeChat (which is the most popular ”Facebook/Whatsup in Asia) and Facebook. Facebook ads starts from 1USD per day to what ever you want. In WeChat an ad costs 40 RMB per 1,000 views in smaller cities, 90 RMB per 1,000 views in key cities (Guangzhou and Shenzhen), and 140 RMB per 1000 views in major cities (Beijing and Shanghai).

Low cost budget with 1800USD I would do:

  • Link to all the suppliers or partners’ websites and ask them to link back to us. Cost 0USD
  • Speak about the website where ever it’s possible. Cost 0USD
  • Facebook ad: Even though facebook is hard to use in China and the elderly people from my target group might not be in facebook many of them are already and is looking information from home in other countries, so I would spend one amount to Facebook ad. Cost 500 USD
  • WeChat ad: 500USD
  • Online ad in one of the hotel booking sites: Cost 400 USD (Ctrip and Expedia/Hotels.com)
  • Business cards 1000pc: 80 USD (Vistaprint)
  • Flyers to give away everywhere 2000pc: 160 USD (Vistaprint)

High cost budget with 3600USD I would do:

  • Link to all the suppliers or partners’ websites and ask them to link back to us. Cost 0USD
  • Speak about the website where ever it’s possible. Cost 0USD
  • Facebook ad: Even though facebook is hard to use in China and the elderly people from my target group might not be in facebook many of them are already and is looking information from home in other countries, so I would spend one amount to Facebook ad. Cost 500 USD
  • WeChat ad: Cost 500 USD
  • Online ad in China Tour agencies website: Cost 500 USD
  • Online ad in two of the hotel booking sites: Cost 800 USD (Ctrip and Expedia/Hotels.com)
  • Business cards 2000pc: 140 USD (Vistaprint)
  • Flyers to give away everywhere 2000pc: 160 USD (Vistaprint)
  • Travel bloggers and agencies: Then I would spend to contact the bloggers who cover traveling and travel agencies. Cost 1000 USD.

My viral idea for marketing the website would be to get Chinese dancers and music to the traveling exhibition (and why not in the airports as well). I think that would wake the interest and get the wanted attention.

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