LA – Packaging design (week 28)

This two weeks has been about packaging design for the dog food concept we have created. We learned to consider what’s the purpose of the package: holding the contents, security, protection, convenience, information, marketing. We also learned how to use Illustrator for package design – even for simple 3D modeling. The focus was to keep the brand in mind so that it would be inline with the logo and the brochure.

For the learning activity (which would be the MA -07 package design at the same time) I decided to do a package for the handmade dry dog food. We had four stages to go through.

  1. Exploration
    Use sketching techniques to draw thumbnails and hand in your thumbnails as scanned PDFs. Mine is here.
  2. Brand integration
    Choose one of your thumbnails and refine your design. Place it next to your brochure and logo and see how you can merge your design with the brand identity. Also, what fundamentals of the brand can you draw from and use in your design?
    Hand in a picture of your thumbnails, mock-ups, logo and brochure together.
    Mine is here.
  3. Design
    Now design your packaging properly, using any design application of your choice (or a combination of e.g. Photoshop, InDesign and Illustrator). Export the flat design as a PDF. Here’s mine.
  4. Presentation
    Make a life-size mock-up of your final design and take photographs of it. Remember that you can take more than one photo to show the different angles and sides of the packaging. Here your presentation skills are vital. How do you present the final mock-up in a photo to reflect the true essence of your design?

3D copyFinal_pictures




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