Week 22 (Motion design – Preproduction, Moodboards, storyboards)

This week we continued with the motions design. Behind a good success and execution there’s a lot of planning, thinking and sketching. That’s why you need to create a moodboard/s and storyboard/s. It’s not just for you, it’s also to transform and show your ideas to the client before you but too much time to do something that they don’t agree with. With the moodboard and storyboard, you’re able to transform and show what you have thought to do and if that would meet their vision of the project as well. It’s also for the other crew you might need in your project to visualize your thinking and to be able to get to the same mood and story.

Before you can start your work in AfterEffects you need to consider: Concept Creation, Script Writing, Mood Boarding, Story Boarding and Directing. After all this comes the Motion Design.

Some ways you can use to get inspiration:

  • Find a creative environment
  • Support a team culture, try brainstorming with at least 3 people
  • Dedicate 30 minutes at a time and then take a break
  • Set up clear goals and objectives
  • Make background information available
  • Focus on the problem
  • Go for quantity, not quality
  • Think outside the box
  • Evaluate the ideas and come up with an action plan
  • Don’t be nervous if it’s not solved in the first 30 minutes, try again later
  • You will know the best idea when you see it

For the learning activity, wee needed to continue with the LinkedIn activities and finish the exercises.   After Effects CC 2018 Essential Training with Alan Dema, chapter 5-6.

Everything didn’t work out right away but in the end I learned a lot and got it working. I worked with basic after effects 3D, putting cameras ad lights for example.

This slideshow requires JavaScript.

The other learning activity was to create a moodboard and storyboard using a word and its meaning as the concept.  For example, you could use the word “prop”. You could then use the “r” to prop up the “p” that keeps falling over. That’s just to give you an idea, be creative and use a word and concept of your own.

My word was LOVE. Here’s the moodboard and the storyboard.





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