Week 27 – Design History and Styles (part 2)

1. Objective observation

During the interview, Marian mentions, “When I worked at Digitopolis, I was working almost entirely on the computer, basically the computer and with photography. And now I am using a wide variety of materials, sometimes still involved with a computer and sometimes just with the materials themselves. But having a space like this allows me to obviously store them all, and to work on these various surfaces in different media.”
What is your opinion on the use of the computer combined with different media? Write one page (350 words) on your opinion of the importance of media and design and what your take is on the use of computer technology.


In the beginning I had to search again how different medias are defined. The answer was that “the main means of mass communication (broadcasting, publishing, and the Internet) regarded collectively.” Or by Dictionary “the means of communication, as radio and television, newspapers, magazines, and the Internet, that reach or influence people widely.” I do think that the media is all the communication tools or outlets to deliver data or information.

I was very interested how Marian used different materials to create her designed. I loved how she got her inspiration from around her and all the time developed something new. What applied today wasn’t relevant for her when she went on in her designing process.

I loved how Marian used daily life materials around her to create designs. She used for example pasta, flowers, wooden sticks to create combinations. It was the combination of color, dimensions, light and shadows that added to the design. It was also interesting to see how even though Marian used unusual materials, she always had to get it somehow to the screen to be able to print it. It had to be photographed and transferred to computer. To be able to have it printed, it has to be on the computer. Computer and printing always give you some restrictions. Like Marian said she always uses just basic color pallet just because she has had so many paddles with printing companies. It’s just easier that way.

Computer gives a lot but also restricts. As Marian sketched always everything by hand the very last version got transferred to the computer, I do feel as well and have learned here during these studies that you get more unique, versatile and multidimensional solutions when you just have the patience to sketch it thoroughly on the paper first.

To be honest I still do think that I’m more attached to the computer and designing with it than I probably should be. I’m a handicraft teacher, Master of Education. I should be able to use the materials from different media more. Somehow I still thought or think that I have to learn to use the computer and it’s possibilities and restrictions to be able to do Graphic Design — at least first. Maybe I’m able to come back later when I handle the computer applications first and combine my two passions.     


2. Pushing technology and changing philosophy 

While describing her development of style, Marian states, “I am not an expert on illuminated manuscripts by any stretch of the imagination, but there are a couple of purposes of it. But one of those purposes is definitely to invoke wonder in this way that was very interesting to me and was feeding directly into my ideas about that symbiotic relationship between graphics and text.”
How do you think this links to the philosophy of the Swiss International School? How is it different? Has technology given us an advantage in expressing the symbiotic relationship between image and text? What about Marian’s work? Is this reflected in her work? Do a write-up (350 words) on the relationship between image and text, as seen in Marian’s work and relate this back to the Swiss International School. Substantiate your answers with relevant facts. You may use a visual example of both Marian’s work and that of the Swiss International School to facilitate your analysis.


I do think that there is a link between the philosophy of the Swiss International School. As Mariam shows and talks about her job in the publishing company she explained how the content page and the publication information page are the interesting pages to design while you could play with the typeface, alignment, style etc. It all just comes to simplicity as in the Swiss Style as well. Uncovered to the basics. The relationship between the white space and text.

After Marian stared to work her own, she combines text to the form very interesting ways. Some are so close not to be clear that you have to be talented to manage that. The letters just disappeared or popped out from a heard or from the lines. I loved the symbolic and the ornaments. It wasn’t the usual what you get when designed in the computer.

Compared to the Swiss Style I do think overall Marian’s designs are much richer and have a lot of ornaments that are not seen in Swiss Style. Marian does use lines and some sort of grid system but fills it with ornaments and curved lines. It can be seen that she manage them and can use them in her advance if she need it. 


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