MA 01 – Magazine Design

About the project
A foreign publishing house plans to publish a new magazine and has contacted you to do the project. They know what the magazine will be about and they can provide you with finished articles. They just do not have any visual idea or strategy for the magazine itself. Your job is to come up with a concise strategy and visual concept that forms the basis of the magazine as well as the layout.
  • Customer brief
    Our magazine consists of world issue content. It outlines the biggest problems of our time and offers possible solutions. It also outlines a way forward with in-depth research and analysis, tools for citizen participation and stories about real people working for a better world. Today’s world is not ideal – climate change, financial collapse, poverty and war leave many people feeling overwhelmed and hopeless. Our magazine hopes to empower people with the vision and the tools to create a healthy planet with vibrant communities.
We hope to do this by:
  • Reframing issues and having a vision for the future
  • Giving a voice to the people who are in the hope for change
  • Offering resources that people can use or pass on
Our plan is to reach 150 000+ readers every quarter. The magazine will be for sale in many bookstores, natural food stores and newsstands across the US and Canada. These locations include small independent shops and co-ops as well as larger chain stores.
Advertising: Most magazines make their money from advertising, but that’s where we are different. We don’t want advertisers to influence the content of our magazine, which means we are ad-free. We rely on tax deductible donations from our readers as well as foundation grants. Donations also fund our teachers, journalists, grassroots organisations, faith groups and policy makers. They will leverage the ideas in the magazine to inspire shifts at every level of society.

You need to produce the following

• Brief visual strategy and concept (You can create a style board to show this.)
• Name and logo
• A grid and layout for the entire magazine
• Front page / back page
• Table of contents / colophon
• Article pages (select 6 of 8 the articles in the attachment)
• Title, byline, introduction, subheadings, body text, captions, pagination
• Photography and illustration
• Physically dummy paper

Here’s my Magazine Design

I gave the magazine a name ReThink.

Here’s the link to the pdf of the ReThink Magazine.

Here’s the report.

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