MA 02 — Strategy Design (week 14-18)

STRATEGY DESIGN

”Farm Fresh to You” is a US based company that wants to expand to our local community. The company partners with local organic farmers bringing fresh seasonal products to customer’s doorstep. The company needs a new logo and visual identity to suit new customers and markets.

I was asked to conduct research to identify the competition, the target group, drivers and barriers and to use this information when designing the new logo and visual identity for this company. The company also needs a suitable packaging for their products and branding on the delivery vans. The logo and visual identity was to be presented in a brand Style Guide.

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